A Selling Speed x The Encouragers: The Radio Rally crossover episode entitled "The Next Gen NASCAR Fan Study" with Loyd Ford of Rainmaker Pathway Consulting Works, Kent Phillips from FMR Associates & TCCP Radio, and major market air talent Meg Butterly lends her talents to help keep us focused and on topic.
Bob, Loyd, & Kent go over findings from a recent consumer study of the 21st century NASCAR fan and just how powerful the NASCAR brand is among almost all radio formats.
#NASCAR
#Radio
#advertising
#marketing
#sales
#sports
#media
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