Description

As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them.

Links from this episode:

Mythbusters TV Series

"The Focus Group of One"

Current federal government efforts to keep AM in cars.

The Truth About Radio book

#NASCAR

#radio

#media

#sports

#marketing

#advertising

Hosted on Acast. See acast.com/privacy for more information.