Understanding the psychology behind emotion and human behavior is essential. You can have the best product/service, the best marketing campaign, but if you don't ultimately cross the finish line by selling it then you can't survive in this ever-changing world. As a closer, Angelo embraces these objections because they are just part of the process. He knows how the buyer feels at every moment because he has been there before, when he was investing in himself, so he can relate to the person on the other side and help them to take action if he is persuaded that his offer will change their life.
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