When it comes to influencers, many think after you hit a certain amount of followers that everyone is getting the same brand deals and payment for their content. That is not always the case, especially when it comes to Black female influencers. Agency Black Girl Digital is here to help brands develop deeper partnerships with Black and women of color creators by helping cultivate a sustainable, long-term relationship between the two. Founder and CEO LaToya Shambo shares how she founded the influencer agency and advice brands can use when it comes to working with Black and women of color creators.
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