When it comes to video games, there are so many elements that go into them that we don’t think about, like the background music and marketing rollout to help build excitement. The video game publisher is known for franchises like NBA 2K, PGA Tour 2K and more. In this episode, we hear from Zeena Koda, the senior director of digital community marketing. Coda shares how her journey in music influenced her career and all the amazing releases we can look forward to from 2K.
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