If you’ve been on TikTok within the last year and a half, you’ve problably come across the various videos of girls who are going through their sorority recruitment process. In the videos, the young ladies share what their wearing and most likely it was Kendra Scott jewelry of some sort. In this episode, we hear from Amy Young, VP of Brand Marketing at Kendra Scott. Young shares how the brand reacting to the popular videos, generating UGC and marketing towards its younger audience.
Share your thoughts with me at @colmeetsworld.
Subscribe to Young Influentials on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.