On this week’s Let’s Talk About… episode, Elise sits down with Julien Blanchard, founder of Les Industries Groom.
Les Industries Groom is a men's grooming brand based in Montreal. Since 2013, they have been passionately developing their signature formulas using handpicked natural and ecological ingredients. Their inspiration is rooted in the tradition of male skincare, enriched by scientific breakthroughs in cosmetics.
Elise and Julien talk about the beginnings of Les Industries Groom, trend shifts in men's self-care, and gender fluidity in grooming products.
"I love testing the reaction of women to products because oftentimes they will be them buying a gift for men around them but sometimes they will be like, Hey, That face moisturizer feels so nice, I'm getting it for myself; That styling sea salt spray is wonderful in my hair. I'm getting that big bustle and that's going on my part of the shelf."
In this Episode we talk about:
The Story behind Les Industries Groom
Trend Shift in Men's Self-Care
Gender Fluidity in Grooming
Resources:
Follow Les Industries Groom on social media: @lesindustriesgroom
Check out our website
Follow us on social media: @style_canada
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