Day to day costs were rising in 1947 as post war subsidies were removed. As people became careful in their spending, the youth decided they'd had enough. Canada's kids began a national boycott that terrified 'Big Chocolate'. This was a battle to the death, and only a big fat lie would end the protests.
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Sources:
https://en.wikipedia.org/wiki/Candy_bar_protest
https://muralroutes.ca/mural/five-cent-candy-bar-war/
https://www.thecanadianencyclopedia.ca/en/article/candy-bar-protest
https://www.youtube.com/watch?v=9GP_rja5sqM
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