Have you noted that the world is advertising has changed in almost all aspects over the past few decades? It has moved from a few commercials by the big companies on TV and in newspapers. Today, the audience is much bigger and there are millions of brands that are consistently churning out ads thanks to digitization.
This saturation of ads and the stiff competition for an audience that’s occupied by unending new content has made it very difficult to stand out. That’s why successful brands reach out to professionals who can help them create unique brands that capture people's attention and result in higher conversion rates.
Today, I’m delighted to be joined by an advertising guru, John Birnsteel. He is the CEO of Doe Anderson, an advertising company whose mission is to create meaningful, long-term relationships between consumers and brands. Today, he’ll share with us how he got to where he is in his career and the lessons he learned along the way.
Tune in to episode 15 of The Brand Therapist and learn more about advertising and how it has evolved over the years.
In This Episode You Will Learn:
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