Business owners want that ideal client who’ll understand and appreciates what they offer and how they offer it. To retain such a client and earn their trust, you must create an ideal client experience. This requires consistency with your brand and creating an environment where they can easily offer genuine feedback.
Today, I’m joined by H.B. Pasley, a coach, a creative, an author, and a professional communicator for nearly four decades. He has published many books and guides, facilitated thousands of people in leadership development retreats, and produced over 7 million song streams on Spotify. He is passionate about helping people in the advisory professionals field succeed.
In this episode, Pasley shares what inspired him to start his business, Ideal Client Experience. He also talks about his brand and why he feels the people in the coaching business also need guidance. Additionally, he shares some of the lessons he has learnt along the way.
Tune in to episode 46 of The Brand Therapist and learn how Pasley approaches coaching.
In This Episode, You Will Learn:
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