Turning a passion into a business can sometimes get tricky. Running it using an organic approach feels chaotic, and going down the systematized route feels too rigid. The solution? Finding the sweet spot, the balance between these two opposite yet complementary approaches.
Today, I'm joined by Elexia Johnson. She is a Full-time Freelancer Artist and a Multidisciplinary Designer, the Founder of "Elexia Johnson | Creatively Driven," Nerd, and Gamer traveling the world with her cat, Macaroni, helping small businesses and people of color achieve their dreams through market-based research-backed design.
In this episode, you'll hear about Elexia's experience of turning her passion into a business, how she sees art, and how it can help small businesses elevate their voices. You'll also learn about Elexia's passion for graphic design, personal brand style, biggest fears, and major accomplishments.
Additionally, we talk about art and branding, Elexia's future plans for her and her brand, the importance of finding a balance between process and chaos, and more.
Tune in to episode 69 of The Brand Therapist and discover how creativity and art can help your brand stand out.
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