Creating a marketing campaign that resonates with an audience in today's information-filled world is difficult. It requires you to first gain a deep understanding of the target market and consumer behavior. This can save you a lot of money while still giving your campaign a better chance of success.
Today, I’m joined by Ethan Decker, a brand strategist, and marketing expert who has spent 15 years doing award-winning brand strategy, advertising, and market research for some of the world’s biggest brands. He is currently the president of Applied Brand Science, a company helping businesses execute evidence-based marketing.
In this episode, Ethan shares his thoughts on the role of science in marketing and how the two combine to achieve brand growth. You’ll also learn why Ethan values authenticity and how he applies it in his business. Additionally, he shares some lessons he has learnt along the way.
Tune in to episode 42 of The Brand Therapist and learn how Ethan combines science and marketing.
In This Episode, You Will Learn:
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