Linkedin Marketing is tricky:
Implementation is delicate. Execution is complex.
And measurement is šµā
Multichannel adds a whole new dimension of tricky, delicate and šµā.
Our guest on Innovative Minds this week, @Laura Erdem is Accounts Executive at @DreamData - a revenue attribution solution for multichannel B2B marketing.
She also utilises a highly effective LinkedIn social selling system which I believe is the future of both sales AND marketing on Linkedin.
Her Linkedin content is punchy, positive and high-energy: Just like she is!
Hereās what we discussed:
What is this social selling?
How to use social selling CORRECTLY on Linkedin (05:19 - 08:26)
Why you should be cautious about Linkedin data (08:45 - 11:28)
How to get results from Linkedin Live events (11:29 - 17:09)
How to leverage content marketing for sales (21:00 - 25:07)
How to double your connections in 12 months! (27:04 - 29:54)
How do you create strong content hooks?
How to produce LOTS of content as a salesperson?
What you need to know about multi-channel attribution (31:58 - 41:15)
Should you be using Google Analytics or is it dead? (42:17 - 46:08)
How Laura creates content FAST? (46:29 - 48:37)
How to convert more traffic with āteach, tailor, take controlā (49:03 - 51:42)
Which channels should you use? (51:43 - 53:02)
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