All of us would like to sit back with a cup of coffee and think about, if I bought Twitter, what would I do? What changes would I make? What other options for users would I add? And the list goes on. In this podcast I fantasize about what I would do if I owned Twitter and to deal with issues in the company. We all have had our issues with Twitter, especially if you are producing content on Twitter on a daily basis. Twitter has had a strong arm of censorship in the last two years, in fact it got dangerously out of control. Political activism was very strong in Twitter and they made some harsh calls on people and organizations. Even Twitter has admitted to that issue. However, those same employees who made those harsh calls are still in the company and being very verbal about their new owner. That has to be dealt with in a professional manner where business ethics ends the political activism in their business decisions. I like Musk's response yesterday that Twitter needs to be a neutral place where what they do makes the left and right equally mad.
If you feel, as an employee, you have the right to push your own personal political views and agenda on people in a company, or their customers, you are wrong. Your job as an employee is to make sure the operations and systems in Twitter is doing what it should to provide the customers with the best experience ever. Your opinion on politics in business does not matter. Politics is not an ethical entity, and once it is allowed into a company it creates conflict. That is what happened at Twitter, they were no longer neutral, they became political activists. If you look at all of the companies who have become political activists, they have had failures and have hurt their shareholders, and the value of their company. So Musk has a challenge to express what his goals are going forward and what is expected out of each employee that remains with the company he bought.
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