Description

Ever wondered what it's like to shape the future of the gaming industry? Buckle up, because we're diving deep into the extraordinary journey of Andy Billings, Ph.D., the brains behind EA's ascendancy in this sensational episode.

Andy's a living legend who's spent 25 years at EA, helping transform it into a global gaming giant. He's got a unique knack for making anyone feel like the smartest person in the room, but don't be fooled – he's a mastermind when it comes to leading companies through technological change and financial intelligence.

Here's what we're unpacking in this incredible episode:

• The Genesis of EA: How EA grew from a fledgling start up into a global gaming powerhouse.
• The Billion-Dollar Gaming Boom: With 5 billion active players projected in the near future, how does the industry plan to cater to this explosive growth?
• The Console Wars: Journey back to the 90s, where the genesis of a collaboration with football coach John Madden and the innovative talents of EAs founder Trip Hawkins reshaped EA's destiny.
• Gaming as a Cultural Force: It's not just entertainment – it's an art form that shapes our society.
• Leadership Lessons from EA: Discover how EA cultivated future industry leaders and countered market disruptions using strategic leadership programs.
• The Digital Revolution: From the rise of live services, E-Sports, and mobile gaming to the limitations of packaged goods, we'll dive into EA's digital transformation journey and the significance of Sim City, John Riccitiello, Larry Probst, and Andrew Wilson.
• AI and the Future of Gaming: What does the rise of AI mean for the gaming industry, and how is it influencing cultural behaviours and society?

By the end of our chat, you'll gain insider knowledge on the gaming industry, learn powerful leadership lessons, and get a sneak peek into the future of gaming.

Intrigued? Then tune in, sit back, and join us for an enlightening conversation with Andy Billings. Don't forget to subscribe and leave us a review on Apple Podcasts, Spotify, and wherever you get your podcasts.

Remember, disruption isn't a stumbling block – it's the springboard for transformation. We all have the strength to shape the course of the future, and it all originates from welcoming the unfamiliar.

Stay curious!

Peter

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