Business As Unusual, is a series produced by BiCurean Consulting. We present Entrepreneurs, Innovators, CEOs, & Founders who are innovating the way we do business. This episode we are chatting with Dr. Bre Gentile about Dr. G’s Lab.
Dr. Bre believes that products and services designed for users should be designed with users. She works with users at every stage of the process — every design sprint, every audit, every iteration.
She’s trained to observe, to interview, and to define emotions and preferences by assessing human aptitude and human behaviors. She’s studied hundreds of users ranging from three to sixty-five years old in lab settings and natural environments. She has presented and published studies on user experience with chatbots and adverse childhood experiences (ACEs), and write for Psychology Today. She’s also conducted research in communication competence, psychopathology, and human behavior and motivation.
She has a PhD and MS in Clinical Psychology from Palo Alto University, an MA in Counseling Psychology from Golden Gate University, and a BA in Psychology from Gonzaga University. I’ve worked with nonprofit, startup, and corporate clients including the Center for Youth Wellness, Google, X2AI, and MentorHub.
Traumatic experiences and toxic stress can change our neural pathways, impacting how we make decisions and even what our eyes notice. Dr. G’s Lab offers a new approach, integrating emotional intelligence and emotional design throughout the design process.
Website
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Show Links:
Social Media Links/Handles
https://www.linkedin.com/in/bregentile/
Spotify LIst
https://open.spotify.com/user/0q279y9u8758lrib6uxm3gpuf
Trevor Noah Clip
https://www.tiktok.com/@todayshow/video/7172240152688004398?lang=en
Lightly edited and produced by BiCurean Consulting, BiCurean.com.
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