You always start as the manager, and if you're a good manager and gain your team's trust, then you become their leader.
Tommy Jarnemark, the CEO at Verified, in B2B SaaS CEOs.
We're talking about How to become a leader, how to build trust, going from a successful Sales-led to now more Marketing-led strategy, essential KPIs, the importance of doing DDs, and much more.
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Timeline:
1:35 - Verified's elevator pitch.
2:20 - Who is Tommy Jarnemark?
3:15 - 5 quick ones.
4:00 - Top KPIs for Verified.
8:00 - Best practices for Go-to-Market strategies.
10:20 - What sales channels work the best?
12:45 - The best way to do outreach to Tommy is through LinkedIn.
14:10 - The biggest business mistakes he has made - Do your own deep due diligence.
16:30 - A topic of Tommy's choice - Workout.
19:15 - External question from Nadir Benkahla: "What is your best method for identifying jobs to be done within your target audience?"
20:55 - Is Tommy a good leader?
22:30 - Superpower as a leader.
24:00 - The little things, not the odd things.
25:50 - How to stay on top of the worst things as a leader.
27:15 - Leadership is all about Trust.
29:00 - Top things to tell yourself.
31:00 - Where Verified will be in 5 years.
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Tommy Jarnemark's LinkedIn:
https://www.linkedin.com/in/tommyjarnemark/
Josef Fallesen's LinkedIn:
https://www.linkedin.com/in/joseffallesen/
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The music:
Learning - Averro, AROM, Tore P
https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444
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