Ben Moorsom, head of Debut Group, explains why he wrote his new book, “Engagement: Decoded”.
In it, he describes how to design communications and experiences to help achieve a level of engagement -- leading to behavioural adoption. Using science.
See the FULL interview: youtu.be/-9J8b7bN8U0
#eventprofs #interview #podcast #communications
Hosted on Acast. See acast.com/privacy for more information.
