Ben Moorsom, President & CEO of Debut Group, is known for using the principles of psychology when creating events.
Now, Ben has written a book, “Engagement: Decoded”. It describes, in detail, how Debut designs scientifically-backed communications and experiences that help clients achieve a level of engagement that leads to behavioural adoption.
We talk about it.
Watch the FULL interview on YouTube: https://youtu.be/-9J8b7bN8U0
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