In this episode I am joined by Dr Shorful Islam, co-founder and CEO of Be Data Solutions.
With over 20 years of experience in the data and AI industry, Dr. Islam has been applying machine learning since his Psychology PhD—before “data science” became mainstream. Since then, he has helped global companies develop data strategies and build predictive models that drive business growth.
He specialises in building data functions across organisations such as ITV and Wunderman and is the author of Data Culture, a book on integrating data as a fundamental organisational component.
Beyond his leadership at Be Data Solutions, Dr. Islam founded Subatomic Analytics and advises multiple startups on data and AI. His career includes roles as Chief Data Scientist at Tribal Worldwide, Managing Director at Stream Intelligence, and Managing Partner at Wunderman, along with leadership positions at adam&eveDDB/DDB and ITV. He also brings experience from the NHS and local government.
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