Hi listener, it’s Pav here.
I need to give you a heads up on the upcoming episode blurb you’re about to read.
My reason for this fourth-wall break is because our guest this week has a brand which focuses on football, a subject on which I have little to no knowledge of.
I have therefore had to do some research about football in order to not sound like a buffoon. I would appreciate it if you could just bear with me, and feel free to let me know if I do make any obvious mistakes. Thanks!
The quarterback is holding episode 21, and is in the pocket, running down the gridiron. He dips his offensive line and makes a hail-mary pass up to the red zone. A failed interception (via the means of a fumble) safely knocks the episode into the hands of the wide receiver, who rushes the endzone to score a touchdown, and safely delivers episode 21 into your ears.
This week we have the pleasure of talking to Lewis from LA Customs about his football centric brand. We discuss his choice to use expensive blanks to make limited and exclusive items, and how he customises them using DTF.
We talk about how he gifts these one off items to footballers, and how TikTok has helped him scale his brand, and the decisions he's now making to expand his offerings.
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