Starting a podcast is easy—but building one that shortens your sales cycle, drives high-ticket leads, and supports your business? That’s a different game.
In this episode, Katie sits down with Megan Dougherty of One Stone Creative to unpack the business strategy behind podcasting. They dive into podcast value math, why most shows fail to convert, and how to create episodes that become evergreen sales tools.
What You’ll Learn:
Timestamps:
00:00 Introduction and Podcasting Strategy Overview
01:08 Guest Introduction: Megan Doherty
02:06 Common Misconceptions About Podcasting
03:47 Designing a Podcast for Business Outcomes
05:10 Shortening the Sales Cycle with Podcasts
08:05 Entertainment vs. Business Podcasts
09:56 Measuring Podcast Success
13:54 Business Podcast Blueprints and State of Business Podcasting Report
21:07 Final Thoughts and Contact Information
Want to create a podcast that does more than entertain? Visit podcastingforbusiness.com for Megan’s full blueprint. DM Katie on LinkedIn if you want help bringing your podcast strategy to life.
Visit Megan Dougherty online:
Website: http://podcastingforbusiness.com/
LinkedIn: https://www.linkedin.com/in/doughertymegan/
Podcast: https://podcasts.apple.com/us/podcast/the-business-podcast-spotlight/id1801282981
Learn more about Katie and Next Step Social & Podcasting:
Speaking: https://katiebrinkley.com/
Website: https://yournextstep.agency/
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
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