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Description

Joy is...Quiet.

Rane Roatta might sound like your typical competitive cyclist, rising early to lay down the miles, following a strict regime and sweating in the Miami sun. What makes him unique, however, is that clocking up 80 mile daily rides originated from a real necessity not to crank out watts but…fruit. Although terming himself a 'professional amateur', Rane competed in the inaugural gravel world championships last year, balancing training whilst building his business 'Miami Fruit', which provides a direct-to-consumer exotic fruit shipping service. Rane still does much of the manual labor as well as leading the business alongside his girlfriend.

Rane is a contagiously positive personality and, together, we thought about being a life-long learner; the power of play; finding enrichment in goofiness, and why raising each other up, in racing and business, is the key to building sustainable communities.

A note on sound: Rane was calling from a slightly windy Miami with a temperamental connection. The sound has been reconstructed as best possible but please be aware of this whilst listening!

Follow: @cyclingspirit @miamifruit

Miami Fruit


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