Rikki Sandhu, a content creator in the beauty space that has huge audiences across Instagram, TikTok & YouTube.
Rikki initially started posted about beauty products and hacks but has evolved into talking more and more about authentic beauty and not hiding from your imperfections. She uses her platform as a tool to empower young girls and women to rid of the need to get rid of desire to constantly change themselves and to accepting themselves exactly as they are.
Rikki is a true breathe of fresh air, she’s so focussed on normalising being normal which is super important in a space where we’re all trying to navigate the overwhelming feeling of beauty and social media. She is someone who is vulnerable to her audiences which in turns creates a safe space for her community.
We talked loads about Rikki’s relationship with social media which I found fascinating to listen to as well as her views on body trends, self comparison, insecurities and mental health.
What we cover
Cultural beauty
Rikki’s purpose
Normalising normal
Self reflection
Diversity in beauty
Body Image
Shame and building confidence
Rikki’s Socials:
YouTube: https://www.youtube.com/@rikkisandhuu
TikTok: https://www.tiktok.com/@rikkisandhuu
Instagram: https://www.instagram.com/rikkisandhuu/
Here’s Rikki’s version of beauty…
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