In this episode, we head to Norway for a story that spans five generations, two world wars, one royal default, and a stunning new 495-square-metre clinic launched in 2025.
Øyvind Krogh shares the extraordinary family legacy behind Optiker Ø Krogh — from making compasses for the Tsar to designing a Snellen-based font that’s won international marketing awards.
We talk about designing practices that feel more like spas than clinics, why Norwegian children might be outpacing global trends in eye health, and how to create calm, confidence, and clarity for neurodivergent patients. Plus: the reality of family business, knowing when to go your own way, and what it's like to lead a practice with true clinical ambition.
A really lovely listen, showcasing an optician at the very top of his game.
🇳🇴 More on Øyvind’s work: optiker-k.no
👁 Explore the award-winning Snellen-inspired font: Optician Sans
🌐 Find out more about Silmo: silmoparis.com
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