What if midlife isn’t about winding down—but about redefining relevance in a world that won’t stop moving?
In this episode of Gen X Crisis, Robert sits down with Suzanne Lindbergh, a longtime marketing leader whose 23-year career at Apple helped shape modern influencer marketing. Suzanne shares her journey from dreaming of investigative journalism to finding herself at the center of Apple’s culture—working through the Think Different era, reporting directly to Steve Jobs, building its entertainment marketing team, and pioneering product placement strategies that would ripple across the industry.
Robert and Suzanne talk about the mental disorientation of aging in a culture obsessed with youth, what it’s like to feel both current and overlooked, and how Gen Xers are navigating work, parenting, and identity in middle age. They dive into her experiences at Apple, AOL/Verizon’s Build Studio, and Uber, the evolution of social media and the influencer economy, and what it means to stay culturally relevant while raising kids who are themselves cultural translators.
This one’s about staying present, questioning what “being done” really means, and holding onto curiosity as a way of staying alive in midlife.
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