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Summary:
In this episode of the Breve Music Podcast, host Jermaine Harris discusses the partnership between Universal Music Group (UMG) and Meta, announced in a press release on August 12. The collaboration allows UMG’s music to be accessible on Meta’s platforms, including WhatsApp and Facebook, aiming to enhance revenue opportunities for UMG. This move comes in response to the popularity of short-form videos, a trend sparked by TikTok, as social media platforms seek to engage similar audiences. While the partnership may not significantly increase revenue for most artists and rights holders, Harris believes it represents a positive step toward making the music industry more sustainable for regular artists.
Source: https://pxl.to/umg-meta-partnership
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