This conceptual essay extends decolonisation debates to the broader context of decoloniality of praxis. It acknowledges the significance of epistemological and pedagogical decolonisation but argues that these do not fully engage with the entrenched coloniality in tourism in Africa. The essay problematises the conventional explanations for Africa’s underperformance in international tourism and its erasure of Africans as tourists. It proffers pragmatic arguments for decolonising tourism in Africa, given the unprecedented decline in international tourism during the Covid-19 pandemic, the historically contradictory images of Africa, the latent demand for domestic and regional tourism, the youthful population of Africa, and the possibility of Africa-wide freedom of movement emanating from implementation of the African Continental Free Trade Area. The article emphasizes the need for concomitant representivity of Africans as producers and consumers of tourism experiences from within the continent, partly facilitated through principles of subsidiarity, although potential resistance to such a pursuit is acknowledged.
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