TikTok’s ascent as the go-to search engine, entertainment platform, and cultural touchstone is disrupting the way we shop, market, consume content...and pretty much everything else.️
And behind it all is GenZ, who's driving this change at record speed!
What's a marketer to do?
On the latest episode of the Everything Is Better with Creators, Whalar CMO Jamie Gutfreund chats with TikTok’s Global Head of Agency and Accounts @Khartoon Weiss and Global Head of Operations, TikTok Creator Marketing Solutions @Adrienne Lahens.
Tune in for the tea on how to unlearn what we thought we knew about marketing and how brands can work with creators to reach the unreachable GenZ audience.
Caution: this tea is hot!
Everything Is Better With Creators is produced by Whalar.
Whalar. We Power the Creator Economy.
Learn more at http://whalar.com
#creators #creatoreconomy #tiktok #whalar #genz
Hosted on Acast. See acast.com/privacy for more information.
