From failed crops and lost fortunes to becoming a multi-millionaire and leading a 500-person solar sales force—Cassel Keeler’s story is proof that rock bottom can be the starting point for greatness.
In this inspiring episode of Today’s The Day, host Zach Anderson sits down with Cassel to unpack the real, raw journey from New Mexico farm life to captaining one of the most respected solar sales regions in the nation.
You’ll hear how Cassel’s greenhouse literally blew away, how a random recruiting call changed his entire path, and why chasing purpose trumps chasing paychecks.
What you’ll learn:
- The brutal truths of entrepreneurship (especially in agriculture)
- How to rewire your mindset after failure
- Cassel’s “H3” philosophy: Hungry, Humble, Happy
- Why business is a spiritual game—and how to lead with integrity
Chapters:
00:00 – 00:45 | Introduction & The Cliffhanger
- Meet Cassel Keeler: from onion farmer to multi-millionaire
- The wild opening and hint at a life-altering journey
00:45 – 02:30 | Cassel’s Early Life
- Growing up on a farm in Deming, New Mexico
- Early attempts at entrepreneurship in college
02:30 – 05:15 | Farming Dreams & Harsh Realities
- Initial excitement returning to farm life
- Natural disasters, failed crops, and business missteps
05:15 – 09:12 | Crushing Losses & Burnout
- Spraying the wrong chemical: $500K mistake
- Realizing farming wasn’t the future he wanted
09:12 – 14:19 | Hitting Rock Bottom & Writing His Manifesto
- Earning $17K and writing a “life by design” plan
- The cheesy text that started it all
14:19 – 17:18 | Entering the Solar World
- Cassel’s first encounter with door-to-door solar
- The pivotal call with Taylor Turnbull
17:18 – 21:17 | The Leap of Faith
- Moving to San Diego with almost nothing
- “You’ll regret it if you don’t” – the words that sealed the deal
21:17 – 25:27 | From Zero Installs to Leadership
- Struggling early, but trusting the process
- Lessons in humility and full commitment
25:27 – 28:42 | The Law of the Harvest
- How farming prepared him for delayed gratification
- Going all in on learning and training
28:42 – 32:00 | Building the Farm Culture at Sunrun
- The H3 motto: Hungry, Humble, Happy
- Creating culture with mission and intention
32:00 – 37:30 | The Game of Business
- Why focusing on others fuels sustainable drive
- Building systems and investing in self-growth
37:30 – 43:49 | Business as a Spiritual Game
- Seeing sales and leadership as service
- The power of presence, mentorship, and impact
43:49 – 49:03 | True Leadership & Changing Lives
- Creating safe spaces and inclusive leadership
- The “PG Wolf of Wall Street” culture Cassel built
49:03 – 56:14 | Perspective, Gratitude & The Bigger Picture
- Importance of humility and mentorship
- The balance between hustle and happiness
56:14 – 01:00:42 | Today’s the Day – Cassel’s Closing Message
- Stacking small wins every day
- Designing your life with intention and spirit
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