Creative director Angela Missoni reflects on life beyond Missoni as she steps down after 24 years in the role.
Angela Missoni is stepping back from her role as creative director of Missoni. While she’ll stay on as president, the company will now be led by chief executive Livio Proli, who was appointed after the brand took on private equity funding from FSI Mid-Market Growth Equity Fund in 2018.
This week on The BoF Podcast, Angela reflects on the family heritage and craftsmanship that still sit at the Italian luxury brand’s core in conversation with editor-at-large Tim Blanks.
At its heart, Missoni has been a family business, drawing on the creative flare of three generations. “I think my parents invented a style,” said Missoni. “They invented a new language in fashion and then I think in the past 25 years I was able to expand the lexicon of this language.”
The brand’s signature stripes are partly the result of technological limits when Missoni’s parents began creating knitwear; stripes were the only thing the machine they had could knit. “Missoni evolved through the evolution of technology, but the hand was always more relevant,” said Missoni. “People were asking my father if he designed on a computer. No, my father was designing on a little square of white paper.”
The brand is well placed to move forward as Missoni steps back, the creative director said. “I will always give my support, [but] I’m confident in leaving the collections in the hands of my team… [Missoni is] perfectly fit to go forward in this moment.”
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