Video content has been around for a while yet so many people fail to take advantage of this easy sales tool. Chris Burk breaks down why video content is king and why you should get started with video today!
In this episode, we talk about…
- Why some form of video content is essential to your website and social media platforms
- Basic strategies for creating videos:
- Get clear and know your target audience and ideal client
- Be yourself instead of trying to be an expert
- Try things out and don’t overthink it
- Advice to get over fear and get started: Remember nobody cares and people are supporting you
- Suggestions for topic wheels, sharing personal stories and documenting your process
- Whether you should hire a crew, upgrade your camera or shoot video with your phone
- Different ideas for creating content and acknowledging the “curse of knowledge”
- “What’s the 3AM Question” and other questions to get clear on your customer
- Tips for talking with previous clients for market research
- Reposting videos as blog and website posts to boost Google analytics, build your authority and SEO
- Types of videos to send clients to put them at ease
- Advice for contractors who’ve never done video and want to get started
Links to Resources:
Chris Burk - www.workwithbc.com
Tik Tok: Chrisrburk - https://www.tiktok.com/@chrisrburk?lang=en
Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub
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Brad Huebner’s Instagram - https://www.instagram.com/teamhandy/
Website – www.hammerandgrind.com
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