Description

Blog posts are an easy way to build your SEO and your reputation as an expert in your field. Whether you’re answering customer questions, documenting the process of a project, or using video to show your services, learn how you can start using blogs today!

In this episode, we talk about…

• Inspiration from Marcus Sheridan and how he leveraged blogs to build his business
• What a blog is and different types of blogs for your business
• Advice for creating a schedule to consistently write and publish blogs
• Different categories of blogs:
  • FAQs: Answer the most frequently asked questions
  • Processes: Help customers understand what to expect on a project
  • Search Service: Offer free advice, answer questions, be the expert
  • Case Studies: Summary of a project including costs, challenges, outcome
• Tips for using videos for blogs and creating a YouTube channel for your business
• Suggestions for using email to build SEO and increase traffic to your website
• Examples of preconstruction homework to send to customers
• Other ways to leverage blogs and build your reputation as an expert 

Links to Resources:

They Ask, You Answer by Marcus Sheridan - https://amzn.to/3rufq2p

Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub

Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup

Facebook – https://www.facebook.com/hammerandgrindpodcast

Instagram - https://www.instagram.com/hammerandgrindpodcast/

Website – www.hammerandgrind.com

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