Check out these helpful suggestions to find the labor you want, understand how to pre-qualify customers, and why it’s time to up your marketing game!
In this episode, we talk about…
1. Where can I find GENERAL labor?
- People in the food industry, specifically cooks
- Big box/construction retail store employees typically have great customer service skills
- High school trade or vocation students interested in construction
- Always look for opportunities to find employees
2. Where can I find SKILLED labor?
- Ethically poach contractors from other construction businesses
- Use ads that convince them you offer a better opportunity, make your business attractive to them
- Be willing to pay them well
3. How can I pre-qualify customers over the phone?
- Make sure you can do the scope of work
- Make sure you can meet the time frame
- Make sure you’re on the same page with pricing
- Ask calibrated questions and use Profit Club tools for sales process
- Figure out the pain and pleasure of why the customer wants this project
- Have they worked with other contractors?
4. How can I create systems in my business?
- Understand there is no one size fits all, plug-it-in, ready to go system
- Address your micro frustrations and fix what bugs you the most
- Try 2 second improvements and repeat them to create an efficient system
- Figure out how to do what you need to do better, faster, cheaper
5. Where do you find good customers and where do you find leads?
- If you’re attracting bad customers, it’s because your marketing sucks
- Create a customer avatar based on who you want to work for
- Market to your target demographic and start adding value
- Use marketing and branding to be visible and get in front of customers
- People have to know about you—market yourself!
Links to Resources:
Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub
Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup
Facebook – https://www.facebook.com/hammerandgrindpodcast
Instagram - https://www.instagram.com/hammerandgrindpodcast/
Website – www.hammerandgrind.com
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