Description

One of the most exciting times in business is when you’re launching a new product. Adrenaline runs wild because there’s the potential for tremendous success, and the risk of incredible loss at the same time. A successful product launch calls for a different approach than managing an existing campaign, or even opening up a new market for an existing product.

1. Develop a Targeted Marketing Plan.
2. Review the Plan, and Make Adjustments.
3. Test Your Product and Your Message
4. Establish Goals and Measure Progress.
5. Understand Communications Channels

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