Listen

Description

Before we dive into anything else, let’s understand what a community actually means.

Be it offline or online —  a community is a place to interact with people of similar goals or interests, learn and grow, and build real connections.

Virtual communities and other community meetup platforms aid these interests and serve many purposes. They are used by brands, research organisations, changemakers, for medical purposes and numerous such applications.

How to nurture and engage your community

  1. Content for conversation: Content is a community manager’s best friend! Post interesting and compelling content that is food for thought and conversation. 

A proven way that gets members to respond is — asking questions. Post a few relevant questions or seek opinions on relevant matters. These techniques act as catalysts and get conversations going

  1. Participate regularly: Don’t be the occasional visitor to your community. Be a part of it. Read posts, review them and respond to them at the earliest. Remember a timely and appropriate response from the community manager will garner interest among your members.
  2. Make members feel valued: Listening and asking are two ways to make your members feel valued. Listen and take into account their feedback and suggestions.

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