Description

Episode 44: Austin M. Pittman is the Co-Founder of Blue Norther. 

Founded in 2019, Blue Norther brews award-winning craft hard seltzer in Austin, Texas with real fruit and organic agave nectar. Their seltzers are lightly carbonated, free of strange aftertastes and confusing ingredients, and come in refreshing Southwest flavors like Prickly Pear, Wild Blackberry, and Watermelon.

They also operate the state’s first hard seltzer Tasting Room, where they host live music and more every week. Find Blue at H-E-B, Whole Foods, and other retailers in the Greater Austin, Dallas, Fort Worth, and Houston markets.

In this episode, Austin chats about:

• What inspired him and his father to create a hard seltzer unlike any other 
• Lessons learned from getting Blue Norther into top retailers 
• Advice for founders to stay positive and maintain their entrepreneurial drive 

You can visit the Blue Norther Hard Seltzer tasting room at 440 E St Elmo Rd Building C1, Austin, Texas.

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