Episode 54: Ju Rhyu, the Co-Founder and CEO of Hero Cosmetics. Hero Cosmetics launched in 2017 with one product, The Mighty Patch, a hydrocolloid pimple patch that visibly flattens and minimizes pimples overnight.
Today, Hero Cosmetics sells a box of the Mighty Patch every three seconds, and it’s been the number-one product in the skincare and acne care categories on Amazon for several quarters.
Since I last spoke to Ju on the podcast, Hero Cosmetics has expanded with over 30 products launched and generated $100 million in revenue in five years. Most recently, Hero Cosmetics was acquired by Church & Dwight in September 2022 for $630 million.
In this episode, Ju chats about:
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