Our very first webinar is also an informative, action-packed episode of The Ecom Show, thanks to Budai Media’s founder and podcast host Daniel, and his lovely guests:
We wanted to host a learning opportunity for all community members and beyond to evolve our understanding and learn new methods that will help us Scale-up Businesses in 2021.
Pull up a seat and listen as we discuss:
✔️ SEO and how it helps you control the brand narrative
✔️ The cost of retaining customers vs. acquiring customers
✔️ Exciting developments with Messenger and other channels in 2021
✔️ The skyrocketing price of ad spend during the rise of ecommerce
✔️ Building a community and getting better lifetime customer value
As an agency owner, travel luggage merchant, and cleaning company founder (and a former podcast guest on The Ecom Show), Kevin Urrutia says that SEO is how he is able to find success. Paid Ads can help, but SEO truly puts the power of “controlling your brand narrative” in your own hands.
This goes for Instagram, Google, Youtube, or affiliate bloggers/reviewers too. Put as much content as you can online because people are already searching for your brand, whether you know it or not. Make it easier for them!
Allie knows better than most just how important it is to retain customers due to her work at Klaviyo. In 2021 it will be more important than ever to make sure your automations are in place to “make you money overnight.” Got a coffee brand or food product you are selling? Why not send an automated flow after seven days to ask them if they need a refill at 10% OFF?
You should make your customers feel like more than customers. It costs 7x more to acquire new customers than it does to retain the ones you already have!
Recart’s CEO, Soma, mentioned some exciting developments happening this year, as the combining of the Facebook Messenger and Instagram DM platforms along with their potent backend analytics.
On another note, there are so many new channels to utilize in the coming year, especially for automations, shipping details, and customer service flows, that can be integrated in various ways both on and off your website.
After the pandemic hit in 2020, Baby Boomers spending online jumped 300%. Ecommerce is here to stay, and as it gets more competitive, Erik says customer retention grows more important. With ad spend skyrocketing, it is crucial to focus on merchandising, customer satisfaction, and your business’s foundation.
Solid companies were able to weather the storm just fine in 2020, while the pandemic crushed lots of bad companies that weren’t set up sustainably. You want people to keep buying with you, so what are you doing to make that happen?
Our own senior account manager Ben was quick to point out the recurring theme of the webinar. “How can you keep customers coming back for more?”. Content emails did better than ever over the last year because, as Allie suggested, people were “inside and bored and willing to read anything.” Ben thinks that building a community has been crucial for email marketing, with some of Budai Media’s most successful clients really thriving with their new content emails.
He also suggests utilizing the subscription model, which all but ensures that customers come back on a monthly basis while using helpful software like Recharge to smooth out the process.
We’re genuinely proud to call these companies our partners, and we’re excited to see what they have in store for 2021. In the ever-changing, rapidly evolving ecommerce industry, it’s more important than ever to stay on your toes and adapt to the times. Each of our guests gave some solid wisdom for how we can scale up businesses in 2021 and take advantage of the situation rather than just “make do with what we have.”
Above all, our webinar was a big hit with those that we’re able to RSVP a seat, so we are incredibly excited to promote and organize more in the future!
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