We’ve got a special guest lined up for this episode of The Ecom Show, and you might have heard his name before…
If you were hoping for a crash course on how to build out your email marketing strategy for an ecommerce brand, you’re in luck!
Our founder and CEO, Daniel Budai, is taking a break from being the podcast host this time around and instead joins us as a featured guest with lots to share.
You can hear the sacred Ten Commandments of Emails and other fascinating stuff like:
✔️ Automated flows vs. Email campaigns
✔️ Why segmentation is an integral part of ecommerce email marketing
✔️ Defining your brand’s voice and style
✔️ Finding a balance of content and sales promotions
✔️ Winning big with monthly sales events
The two major types of email categories are automated flows which are triggered by actions like purchases or abandoning a cart, and email campaigns which can be sent out manually at any time for any reason.
Daniel chose to focus on campaigns because brands usually create them on an ongoing basis. Flows are the backbone of your retention marketing strategy, while campaigns raise the ceiling and provide people with relevant information all the time.
Segmentation is your best friend. It doesn’t matter if you are splintering your lists based on language, country, gender, purchase history, email open rate, or anything else.
What does matter is that you know how often to send emails to certain subscribers. Limit yourself to one email a month for your least engaged subscribers, and make sure you take note of repeat buyers and include them in special events, deals, and discounts.
If you don’t know your brand, you can’t expect graphic designers and copywriters to know it. The best thing you can do is figure out what really makes people listen. Do your customers pay more attention to well-written copy, or do crisp photos of products drive them wild?
Once you get a handle on the situation, keep rolling with whatever voice, content, photos, or anything else resonates with your community! A clearly defined brand guide works wonders, especially if you plan on working with others to build your brand’s marketing strategy!
Short term or long term? That is the question…
You should plan according to your budget, but it usually is advantageous to think ahead and build your brand early. However, most new companies can hardly afford to focus on anything other than sales.
Laying off the sales promotions and offering up content can help warm up your community and build trust, helping in the long run and making you more money. That being said, there is no real wrong way to do it, although everyone should be wary of burning out their email lists and scaring off potential customers with too many sales pitches and not enough substance.
Whether it’s the saturated month of November or the relatively uneventful month of January, there is always a reason to have a sale!
We’ve seen brands get pretty creative and hold sales on random holidays, with some companies completely inventing their own holiday to have an event. It doesn’t matter why you hold the sale, but it does matter that you build hype and give your community reason to celebrate each month! A happy customer means more revenue down the line, so it’s in your best interest to drum up excitement for your subscribers!
When Budai Media founder Daniel isn’t busy guiding brands to the retention marketing promise land, he’s happy to connect on social media:
Hosted on Acast. See acast.com/privacy for more information.
