We’ve spoken to plenty of ad buyers and agency owners, but never before have we gotten such good insight into team building!
We’re blessed to welcome Scott Seward into the mix this week as he sits down with our Budai Media CEO and podcast host Daniel Budai!
From poker player to ecommerce brand owner to master marketer and co-founder of Right Hook Media, there is plenty we can learn from a talented person like Scott like:
✔️ How ecommerce has changed over the last decade
✔️ Unconventional paths to ecommerce
✔️ Finding Talent
✔️ Figuring out who is and isn’t suitable for your team
✔️ Advice for ecommerce for the rest of 2021
Scott has been around for ages, so he’s got enough experience to recognize the ever-changing landscape of ecommerce. Back in the day, Facebook Ads were just creative posts checked for basic stats by savvy marketing minds; Engagement was driven before data could be attributed. Email marketing was also crucial for building lists of leads and bringing in traffic.
Now things have come full circle, at least with email marketing! Despite the constant worries that email marketing is dying, this media channel hangs around! Now it’s more important than ever to get on multiple channels instead of just buying Facebook Ads.
A common theme in ecommerce is that there are lots of bold, savvy entrepreneurs starting businesses. Scott got his start after linking up with some poker friends into affiliate marketing and studying it early in the morning before heading to work.
That studying has paid off for Scott, but there is no reason why more people can’t follow in his footsteps. Now he is a significant marketing maverick at a lucratively successful company, so don’t lose sight of your goals and never rest until you see progress.
We always talk about customer acquisition, but no one ever talks about finding talent! Both Scott and Daniel agree that you shouldn’t just post job openings as they roll in. Instead, see what they can do and judge accordingly.
Suppose you find someone with undeniable talent (especially somewhere where there isn’t much intelligence, bring them in. You can also make room and see how it goes if you want to add someone truly special, but there is a time and a place for everything.
Got a Head of Culture? That’s great! It pays to set a great working culture within the company, but what should you do if you’ve hired the wrong person for a position?
Hire slow and fire quickly is the conventional advice! You can tell a lot by someone based on their work ethic, learning abilities, etc. Still, there is one thing that is important among all companies, and that is being motivated and free enough to achieve your goal without taking energy from your boss. If Scott doesn’t see that, it’s likely they won’t be with Right Hook Digital for too long.
IOS is changing the landscape this year thanks to Apple, and with a renewed focus on security, people want to complain about how hopeless the project will be. Finally, Scott believes you shouldn’t grow too obsessive over the past data, because there is no need for you to get the whole picture from a limited data pet. Don’t ever be too proud to take advice or listen!
Reach out to Scott Seward and Right Hook Media on both Facebook and their own website!
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