Shopify’s post-purchase thank you page has a 100% open rate. Not only that, it doubles up as an order update page. That means that your customer is very likely to return to this page several times to check their order status.
A great page right? Imagine all the post-purchase optimization you can do on that! The trouble is, that you can’t edit this page on Shopify by default.
That’s where ReConvert comes in.
Ruth Even Haim is the Co-Founder of StilyoApps and Creator of ReConvert, an app that allows you to customize your thank you page for personalized post-purchase optimization. Ruth has revolutionized the way we think about customer retention.
We’re very excited to hear Ruth and our podcast host Daniel Budai discuss customer retention, upselling, and:
✔️ ReConvert’s Origins
✔️ ReConvert’s Key Features
✔️ Using Pop-Ups Correctly
✔️ Maximizing Multiple Marketing Channels
✔️ Ruth’s upcoming projects
StilyoApps began as a small family business at the end of 2018. Ruth, and her brother Eric, both had their own Shopify store and noticed something: their thank you pages weren’t being optimized. As Shopify thank you pages are also used as order-update pages, they saw a lot of wasted potentials.
They decided to change this. In comes ReConvert. Ruth and Eric created an app that allows you to edit your post-purchase page any way you like. Add upsells, product recommendations, pop-ups, post-purchase surveys, and even videos!
It’s no surprise that Shopify quickly picked ReConvert as one of its star picks. The rest, as they say, is history! Ruth says that every happy customer is another great milestone for ReConvert.
ReConvert’s features fall into three categories
These include text, images, and videos. These act as branding tools to build customer trust and retention. You’re free to add personalized thank you messages and creative ads.
Here you can collect customer data. Add a post-purchase and product comment widget for immediate feedback. You’re also able to collect customer birthdays and sync this data to Klaviyo, SMSbump, and a range of different marketing platforms.
This is by far ReConvert’s most popular feature. Upsell and cross-sell with recommended products, customizable Call-To-Action buttons, and pop-up discounts with timers.
Ruth and Daniel both love a good popup - when they’re done well.
Getting too carried away with upselling and popups can ruin your customer’s experience and put them off your brand entirely. Ruth says that whilst you don’t want a popup every second you also don’t want to waste their potential.
Daniel ran a popup A/B test with one of his clients last year. He found that if a customer sees a popup immediately upon arriving at your site, they’re not going to be receptive to your offer. If a pop-up appears, later on, they’re far more likely to check it out.
Ruth and Daniel agree that finding out the average time a customer spends on your website is a great way to figure out when your popup should appear.
As for exit-intent popups? They’re a no-brainer: go for it. Your customer is leaving your site anyway so there’s nothing to lose from giving them one last chance to convert.
So if you’re using ReConvert, do you need to bother with Email, SMS, and Facebook Messenger Marketing?
Ruth and Daniel couldn’t be more confident with this one: YES.
Ruth says that customer retention is crucial to brand success. So you shouldn’t limit yourself to one marketing channel. ReConvert isn’t a replacement for Email, SMS, and Facebook Messenger Marketing, it is a fantastic addition.
It’s very rare to make a sale from one channel. People use multiple devices and platforms. Your customer may have converted at your website because they saw your brand in social media ads, emails, SMS, and Facebook Messenger. Successful branding is all about creating patterns of familiarity.
Don’t rely on one channel: concentrate on integration. Omnichannel marketing is your best friend.
Ruth doesn’t want to stop at ReConvert. Now she wants an app for the top of the funnel.
This will run complementary to ReConvert to complete your sales funnel. Its focus? Upselling before that thank you page.
And boy does Ruth know her popups and upselling! We’re definitely keeping an eye out for this one.
ReConvert is a powerful yet easy-to-use tool that does wonders for your conversion rates. We couldn’t recommend this app enough.
On the next episode of The Ecom Show, we’re welcoming another fantastic guest to tell us all about Octane AI. So stay tuned!
In the meantime, check out our other episodes to find out more about branding, conversion, omnichannel marketing, and much much more.
Connect with Ruth on LinkedIn and download ReConvert to revolutionize your CRO.
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