Josh Boone is our guest for the 8th episode of The Ecom Show. Helping companies with SEO and development of their business. Daniel and Josh went together on a conversation talking about the importance of strategic tactics and even SEO.
✔️ The difference between the consulting and the agency model
✔️ Profit margin vs revenue: what is the best to evaluate the finance healthy of your business?
✔️ Leveraging your business in the long run
✔️ How SEO can help you integrate with your audience
✔️ What comes next, after Covid-19?
The biggest issue is the incentive. On the agency model, there is a step where you need a lot of clients. Your big experience talent. Junior staff.
For Josh, the biggest issue is that the incentives are not aligned with the client. And the agencies are not incentivized for optimization.
Budai Media has been flexible and working a hybrid model. And we are a big fan of consultancy as well.
If you focus on revenue, then probably growth will be in your head. But if you set profit margin or customer satisfaction, you will think differently.
At the moment our main KPI is the extra revenue we generate for our clients. And that has been very interesting and an opportunity to focus on client satisfaction mostly.
Using Search Engine Optimization (SEO) will help you understand even more your audience. And everything should be integrated, with your email tone, SMS, or Messenger marketing as well.
Make sure your SEO is related to your brand voice and what products or services you offer to your clients.
Leave behind your assumptions and test new strategies as soon as possible. Also, make your decisions based on stats, not on assumptions.
Do not be driven by fear, it most likely stops you from improving your business in the long run.
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