Our guest for this week’s episode is Sumeet Harish, out of San Diego. Sumeet is a bonafide expert in CBD, an industry that has become increasingly popular over the last few years.
Noticing just how unhealthy the world has become, Sumeet found a great opportunity to heal people with CBD. Listen in as Sumeet and our company founder Daniel Budai explore a variety of topics this week such as:
✔️ The difference between CBD & THC
✔️ What to expect from this industry over the next few years
✔️ The secret molecule of the future
✔️ Advertisement strategies for CBD stores
✔️ Influencers & CBD
CBD is a non-cycle activity that helps you calm down; it makes you feel good and helps regulate your body processes. THC has the psychoactive component to relax you more while impairing your functions and putting you into an alternate mindstate.
CBD is considered safe in the United States and in dozens of other countries already, and it is becoming increasingly popular for people who want to control their anxiety and live a functional life.
Visionaries like Sumeet see the opportunity in this rapidly emerging market to bring recognition and awareness to a product most people are unfamiliar with.
Erasing the misconceptions and promoting its grand possibilities all but ensures that CBD will be around for a long time!
Offering THC products for recreational users is a way to make additional money, and it is also important to note that the massive amount of tax revenue brought in through both CBD and THC sales is a convincing argument to support full legalization in the future.
When we wake up in the morning, many of us usually drink coffee. The major acting component of coffee is caffeine, which acts to stimulate your central nervous system.
As for CBD, it is already available in many different products. It is in creams, it will also activate the cannabinoid-system.
Once the market understands this, there are going to be products everywhere utilizing this incredible molecule according to Sumeet.
After you educate healthcare providers and your customers to understand your product, there are definitely even more possibilities to explore to expand your sales.
For Sumeet, you need to understand what you want to offer to your customers, why you want to be in this industry, and how to study it.
Next, you should book an appointment with a reseller, and understand what the minimum order quantity is.
Get in touch with a merged account to understand how you can process payments. Then you are free to explore the market and figure out the best copywriting/advertisement options, or innovative new strategies to promote your products!
Sumeet uses a 3-tier approach. He starts with social media and then moves to Klaviyo in order to get people interested. Emails are sent out each day. If it makes sense, Sumeet also adds SMS. There is a large focus on retargeting to bring back repeat customers.
The idea is to get traffic as soon as possible and work hard to retain customers using email marketing, which changed the game for the CBD industry over the last few years.
Email is great for personalized messages, education, sales, and more. Traffic from emails is more engaging than social media/ads, and this the biggest difference when it comes to CBD stores.
Influencers are people, and their goal is to make money advertising for their clients. You must start with this mindset and understand the influencer you are trying to reach.
Have a contract in place and make sure you are protected. Learn from your strategy to improve and grow your business in the long term.
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