In this podcast episode, Graeme Watson speaks with Stanley Edwards, director of Platypus Digital, about how virtual reality (VR) can be used as a marketing tool for tourism businesses.
They stress the importance of focusing on content objectives when using VR, rather than just admiring the technology. They discuss the different ways VR can be used, such as 360 images and videos, virtual guided tours, and interactive and immersive experiences. They highlight how VR has changed the way people view and experience travel and real estate, and how it can be an ideal tool for selling destinations and providing users with an interactive tour.
During the podcast, Graeme and Stanley discuss how VR technology has evolved to become more accessible and cost-effective. In the past, VR was associated with expensive gear and complex production processes, but now it is easier to shoot and produce, and can be shared and embedded on multiple platforms. This accessibility has opened up opportunities for small businesses in the tourism industry to use VR as a marketing tool and reach a wider audience.
Stanley also emphasises the importance of storytelling when using VR for marketing. VR can be used to create immersive experiences that engage viewers and allow them to explore a destination or property at their own pace. This can create a stronger emotional connection with the viewer and increase the chances of them choosing that destination or property for their next trip or purchase.
The conversation also touches on the potential for VR to be used in other industries, such as real estate. Virtual walkthroughs of properties can give potential buyers a realistic sense of the space and help them make informed decisions without the need for in-person visits. This can be especially useful for international buyers who may not be able to physically visit the property.
Stanley can be reached at stanley@platypus.co.za. Tune into Kusa Cast to learn more.
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