Dive into the complex and rapidly evolving world of AdTech in this podcast episode. Our exploration begins with the sector's investment allure, centred on its immense value and the transformative influence of AI. Next, we grapple with the industry challenges; data privacy considerations, the declining efficacy of third-party cookies and the limitations of AI tools. Finally, it charts the exciting new trends redefining the sector's future, including product-led growth and the ascendancy of immersive experiences. A special thank you to our expert guests Sanja Partalo, Mike Kelly, Helena Haykin, Rich Ashton, Ashley Abrahams and Filippo Chisari for their invaluable insights.
Harnessing their knowledge, this podcast serves as a guide to the constantly shifting landscape of Ad Tech. Join us on this journey, and don't miss out on these fascinating conversations!
Hosted on Acast. See acast.com/privacy for more information.
