In this episode, we dive into the complexities of the 'always-on' strategy in B2B marketing. Join us as we host a panel of industry experts, who offer their insights into the advantages, challenges, and subtleties of employing this approach. Together, we explore topics ranging from the creation of initial awareness and the strategic blend of organic and paid efforts to potential pitfalls and synergies with other techniques. This conversation provides a broad understanding of how an 'always-on' strategy fits into a marketing landscape where audience comprehension and alignment with their interests are key. Whether you're a seasoned marketer or just starting out in the field, this episode offers invaluable guidance to navigate the intricate pathways of contemporary marketing. Tune in for a dynamic, enlightening discussion.
Special thanks to our guests:
- Dani Hernandez, Senior Paid Social Manager at Merkle B2B.
- Duarte Garrido, Global Head of Social and Omnichannel at Standard Chartered Bank.
- Amr Shafik, Digital Media Director at Paramount-Media.
- Simon Mitchell, Marketing Director at Korn Ferry.
- Matthew Soakell, Paid Media Marketing Manager at YouGov.
- Fernando Gonzales, Performance B2B Marketing Specialist at Preqin.
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