In the ever-evolving world of marketing, the lines between B2B and B2C are blurring. Join our discussions with industry experts, dissecting the strategies and philosophies that have shaped both realms. Each episode delves deep, offering listeners invaluable insights, from leveraging technological advancements to understanding the depths of customer relationships. Whether you're a marketing novice or a seasoned professional, this podcast promises fresh perspectives and actionable takeaways to elevate your marketing game. Dive in and explore the fascinating confluence of B2B and B2C worlds. #B2BMeetsB2C
Discussion around why B2B marketing is often seen as "boring" compared to B2C (4:17-13:08). The group talks about reasons like less data, more brand safety concerns, and cultural differences between regions.
Debate around whether B2B is behind B2C in adopting new technology and data (26:02-34:19). Views differ on whether B2B quietly uses more advanced tools or if B2C is more vocal about trying new things.
Thoughts on how AI and platforms like Google/Meta will impact marketing creativity (30:52-39:11). The prediction is platforms will increasingly create optimized ads themselves using user data.
Discussion on whether there could be a backlash against AI if it becomes pervasive (34:19-36:50). People may value the "human touch" again if most content is AI-generated.
Example of a successful edgy B2B social media campaign (35:52-39:11). A staff outsourcing firm pays influencers to stir up reactions by talking about low wages.
Thoughts on differences between B2B and B2C regarding data privacy and personalization (5:31-9:14). B2B has more customer data available but hesitates to use it.
How to balance efficiency vs. creativity and humanity in marketing (46:02-53:51). Concerns that data-driven AI may neglect subjective human experiences.
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