In this riveting episode, we explore the ever-changing world of B2B marketing through the lens of personalization. Join us as we talk with industry experts Maria José Lemos Pare (Toluna), Avishek Chowdhury (Disciple Media), Hannah Jarret (Cooper Consultancy) and Firat Alyagut (Apadmi) to uncover how personalization is becoming the cornerstone of successful B2B marketing strategies. From the blurring lines between B2B and B2C to the role of data and community insights, this episode is a treasure trove of actionable insights. Tune in now! 🎧
Read a report from the Podcast recording here.
0:00 - Introduction
2:43 - The Evolution and Complexities of B2B Marketing
17:07 - Data-Driven Personalisation and Content Strategies
30:09 - Community Engagement and Digital Marketing Strategies
49:07 - Conclusion
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