In this insightful episode, industry experts delve into the dynamic world of community management within B2B marketing. Join Joaquin Dominguez and a panel of seasoned professionals as they explore the distinction between communities and audiences, the strategic role of trust, and the innovative concept of community hacking. Discover how structured forums, gamification, and influencer partnerships can accelerate engagement and growth. Whether you're looking to enhance peer support, collect first-party data, or tailor community strategies to specific sectors, this episode offers valuable strategies and real-world examples to elevate your community-building efforts.
Featuring:
Ashley Friedlein, Founder of Econsultancy and Guild
Joel Harrison, Editor-in-Chief and Co-Founder of B2BMarketing and Propolis
Claire Beatty, Senior Director of Customer Advocacy at Genesis
Emma Isichei, Chief Marketing Officer at MHR
Neil Brennan, VP for Creative Marketing at Meltwater
Conrad Ford, Chief Product and Strategy Officer at Allica Bank
Hosted on Acast. See acast.com/privacy for more information.
